ABOUT
WEBSITE CONTENT & COPYWRITING
Strategic Messaging to Grow
Your Business
So often businesses focus most of their website strategy on targeting B2B or B2C but fail to focus on what matters even more: H2H (human-to-human) connection. You're not just selling to other businesses or consumers, you're selling to real, live people. A story that stands out and resonates with people can be the catalyst for persuasion, conversion, and increased sales. A strategic copywriter can help you do just that.
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A Professional Copywriter Can Help if Your Website...
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​​Lacks content​
​​​Lacks strategy or focus
​​​Has content that doesn't convert
​​​Lacks a brand voice or fails to execute it consistently
​​​Fails to incorporate important information
​​​Fails to connect with target audience
​​​Boasts a tons of grammatical and/or spelling errors
​​​Lacks organic SEO
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​Well-thought-out brand strategy/identity
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Powerful writing that effectively communicates your story and builds a relationship with your audience
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Content that demonstrates not only your what, but also your how, and why
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Strategic headlines that persuade and convert
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High-quality SEO
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Clear and consistent brand voice that sets your business apart
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Unlimited revisions for the first month
What You Get
How it Works
The website copywriting process
2.
3.
Discovery
Research
Draft
Revise
Publish
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1.
5.
4.
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Initial phone call to gather information
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Questionnaire
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Customer research
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Ask follow-ups about questionnaire answers
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SEO research
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Competitor research
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Create website outline
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Establish strategy and brand voice
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Execute first draft
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Receive feedback from client
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Review annotated copy
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Revise draft and resend
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Send final copy
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Receive approval of copy
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Collaborate with website designers if applicable
