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Laptop Writing

ABOUT

WEBSITE CONTENT & COPYWRITING

Strategic Messaging to Grow
Your Business 

So often businesses focus most of their website strategy on targeting B2B or B2C but fail to focus on what matters even more: H2H (human-to-human) connection. You're not just selling to other businesses or consumers, you're selling to real, live people. A story that stands out and resonates with people can be the catalyst for persuasion, conversion, and increased sales. A strategic copywriter can help you do just that.

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Keyboard

A Professional Copywriter Can Help if Your Website...

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​​Lacks content​

Copy of Instagram Post - EOTW Candle Co. (34).png

​​​Lacks strategy or focus

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​​​Has content that doesn't convert

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​​​Lacks a brand voice or fails to execute it consistently

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​​​Fails to incorporate important information

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​​​Fails to connect with target audience

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​​​Boasts a tons of grammatical and/or spelling errors

Copy of Instagram Post - EOTW Candle Co. (34).png

​​​Lacks organic SEO

Keyboard and Mouse
  • ​Well-thought-out brand strategy/identity

  • Powerful writing that effectively communicates your story and builds a relationship with your audience

  • Content that demonstrates not only your what, but also your how, and why

  • Strategic headlines that persuade and convert

  • High-quality SEO

  • Clear and consistent brand voice that sets your business apart

  • Unlimited revisions for the first month

What You Get

How it Works

The website copywriting process

2.

3.

Discovery

Research

Draft

Revise

Publish

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1.

5.

4.

  • Initial phone call to gather information

  • Questionnaire 

  • Customer research

  • Ask follow-ups about questionnaire answers

  • SEO research

  • Competitor research

  • Create website outline

  • Establish strategy and brand voice

  • Execute first draft 

  • Receive feedback from client

  • Review annotated copy

  • Revise draft and resend

  • Send final copy

  • Receive approval of copy

  • Collaborate with website designers if applicable

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