
ABOUT
WEBSITE CONTENT & COPYWRITING
Strategic Messaging to Grow
Your Business
So often businesses focus most of their website strategy on targeting B2B or B2C but fail to focus on what matters even more: H2H (human-to-human) connection. You're not just selling to other businesses or consumers, you're selling to real, live people. A story that stands out and resonates with people can be the catalyst for persuasion, conversion, and increased sales. A strategic copywriter can help you do just that.
​

A Professional Copywriter Can Help if Your Website...
.png)
​​Lacks content​
.png)
​​​Lacks strategy or focus
.png)
​​​Has content that doesn't convert
.png)
​​​Lacks a brand voice or fails to execute it consistently
.png)
​​​Fails to incorporate important information
.png)
​​​Fails to connect with target audience
.png)
​​​Boasts a tons of grammatical and/or spelling errors
.png)
​​​Lacks organic SEO

-
​Well-thought-out brand strategy/identity
-
Powerful writing that effectively communicates your story and builds a relationship with your audience
-
Content that demonstrates not only your what, but also your how, and why
-
Strategic headlines that persuade and convert
-
High-quality SEO
-
Clear and consistent brand voice that sets your business apart
-
Unlimited revisions for the first month
What You Get

How it Works
The website copywriting process

2.

3.
Discovery
Research
Draft
Revise
Publish
.png)
1.
5.

4.

-
Initial phone call to gather information
-
Questionnaire
-
Customer research
-
Ask follow-ups about questionnaire answers
-
SEO research
-
Competitor research
-
Create website outline
-
Establish strategy and brand voice
-
Execute first draft
-
Receive feedback from client
-
Review annotated copy
-
Revise draft and resend
-
Send final copy
-
Receive approval of copy
-
Collaborate with website designers if applicable
