ABOUT
MARKETING COLLATERAL
Attract Clients with Strong
Messaging & Cohesive Branding
Your brand voice is one of the most important aspects of marketing your business. It serves as the personality of your business, allows you to connect with your target audience, and helps persuade them to take desired actions. That's why it's so important that it remains authentic and steady throughout your marketing materials. A copywriter can help to ensure you're consistently sending the right message in a manner that truly resonates.
A Professional Copywriter Should Help You with your Collateral If...
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​​You lack markteting collateral
​​​Your collateral lacks strategy or focus
​​​Your collateral lacks a brand voice or fails to execute it consistently
​​​Your collateral is missing important information
​​​Your collateral fails to connect with your target audience
​​​Your collateral is brimming with grammatical and/or spelling errors
​​​You're uncertain as to whether your collateral is getting your message across
​​​Your pieces of collateral don't complement one another
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​Call to determine necessary pieces of collateral
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Well-thought-out brand strategy/identity
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Powerful writing that effectively communicates your offering and builds a relationship with your audience
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Content that demonstrates not only your what, but also your how, and why
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Clear and consistent brand voice that sets your business apart
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Revisions as needed
What You Get
How it Works
The marketing collateral copywriting process
2.
3.
Discovery
Research
Draft
Revise
Publish
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1.
5.
4.
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Initial phone call to gather information
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Questionnaire
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Customer research
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Ask follow-ups about questionnaire answers
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Competitor research, including their collateral
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Decide on collateral
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Establish strategy and brand voice
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Execute first draft(s)
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Receive feedback from client
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Review annotated copy
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Revise draft and resend
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Send final copy
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Receive approval of copy
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Collaborate with printing companies when needed
